Soft Boy Forever: An Irish Hip Hop Story
A music video about life and love in lockdown.
2020 | The Academic 'Anything Could Happen'
Official Music Video
Capitol Records, Universal Records.
directors HOPE KEMP & RONAN CORRIGAN
producers: CHARLEY PACKHAM & OLLIE DEACON
commissioner: MICHAEL WHITHAM
casting: ELLA HOLMES, YASMIN PHILIGENCE, SARAH WESTBY
graphic designer: KATE ARMES
colourist: FRANCIS QURESHI
Press
"Authentic, naturalistic and thoroughly charming, the video avoids overly set-up situations or challenges. It just celebrates the imperfect world we live in, and the brilliant people we get to share it with."
"Hope Kemp and Ronan Corrigan directed the visuals, with the spread of coronavirus disrupting their plans. Turning a negative situation into something positive, they recruited footage from fans and created a kind of DIY salute to the community that exists around The Academic."
"It's a beautiful video... I just think that every bit of it, right down to the final moment where everyone kisses and it says, 'stay home, stay safe’... It's beautiful."
"As for their music video? According to Fitzgerald, they had to scrap all their plans due to travel restrictions. The outcome has resulted in a DIY video shot in the homes of the band along with fans sending in videos of themselves isolating with their partners. The video has given the song a new meaning and breath of life and we all think it just adds to the track’s charm."
"The track is accompanied by a music video, directed by Hope Kemp and Ronan Corrigan. The clip is a timely piece, featuring couples enduring lockdown conditions all over the world."
"The Academic have shared a video for the track expertly directed by Hope Kemp and Ronan Corrigan - with the lockdown putting a spanner in the works of a self-proclaimed 'really fancy' music video, they turned to fans (specifically couples) in lockdown across the globe, together and apart, and the result is overwhelmingly cute."
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